Actress Scarlett Johansson has added a new feather to her cap with the launch of her upcoming skincare line, The Outset. Despite never intending to have a startup, Johansson realized the need for a solution to her own acne problem and ended up entering the beauty industry. Having struggled with acne for years, she discarded the rule of drying out and resurfacing her face and switched to using skincare products for sensitive skin, which helped her achieve healthier and clearer skin. The Outset, which will be launched in 2022, will offer simple formula skincare essentials for normal people to achieve glowing skin.
The skincare brand, The Outset, has a simple three-step routine that includes a cleanser, prep serum, and moisturizer. They also offer added extras like a night cream, clay mask, lip treatment, and boosting oil for those with more time. Actor-turned-beauty mogul, Johansson, swears by this minimal routine as it is light enough for daily use and effectively reduces existing blemish marks. The formulations are ‘clean’ with zero harmful ingredients like petroleum and mineral oil. Johansson believes in setting your own clean standards as the term can be vague, but The Outset goes above credo-level clean to eliminate all nasty ingredients commonly found in skincare products.
The Outset brand has removed over 2,100 harmful ingredients and is gluten, nut, and fragrance-free, making it suitable for any skin type. According to founder Scarlett Johansson, the brand is not entirely natural as natural ingredients can irritate the skin. The difference lies in using clean ingredients that are gentle on the skin, unlike many natural products that contain vitamin C, which can cause irritation. Johansson also believes that the high price of skincare products does not always reflect their quality. The three-step routine from The Outset costs £88 and is cheaper than most other brands on the market. Despite the popularity of celebrity-owned beauty brands, Johansson is confident in The Outset’s effectiveness. The brand has a high return customer rate and has helped clear up acne and eczema for many users. Johansson invites skeptics to try the routine for ten days and see the results for themselves.